Vivian Wilson leads People and Lifestyle Innovation, Creativity, and Communications at Weekend Expo UK, bringing together creative vision, strategic communication, and human-focused innovation. She plays a key role in shaping how the organisation presents itself to the public, combining lifestyle trends, creative concepts, and communication strategies to enhance brand identity and audience engagement across all events.

In her role, Vivian works across multiple areas including creative styling, media communication, public relations, and event concept development. She also applies expertise in Neuro-Linguistic Programming (NLP) to support effective messaging, audience interaction, and engagement strategies. By coordinating promotional campaigns, creative presentations, facility and equipment concepts, and event ideas, she helps deliver inspiring, visually engaging, and emotionally connected experiences throughout Weekend Expo UK’s nationwide expos.